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Digital Marketing Specialist

  • administrator
  • Mar 29, 2024

Company Description

Mana Aktiva is a digital creative agency located in Greater Medan. We provide comprehensive digital solutions for multiple industries, focusing on data-driven strategies that help brands stand out. Our innovative and culturally appropriate solutions generate our clients’ excitement, interaction, and revenue.

Role Description:

As a Digital Marketing Strategist at Mana Aktiva, you will be at the forefront of our digital marketing efforts, crafting and implementing strategies that engage our target B2B audience, generate leads, and drive conversions. You will work closely with the marketing team to develop comprehensive digital marketing plans that leverage various channels and tactics, including SEO, SEM, email marketing, content marketing, and social media, tailored to the B2B industry.

Key Responsibilities:
• Develop and execute a robust digital marketing strategy focused on the B2B market.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Collaborate with the content team to create compelling marketing materials and ensure consistent messaging across all digital channels.
• Utilize SEO and SEM tactics to increase visibility and drive traffic.
• Manage and optimize paid advertising campaigns on LinkedIn, Google Ads, and other relevant B2B channels.
• Analyze and report on campaign performance, providing insights and recommendations for optimization.
• Stay up-to-date with digital marketing trends and tools, applying new techniques to enhance campaign effectiveness.

Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 2 years of experience in digital marketing, with a strong focus on B2B marketing strategies.
• Proficiency in digital marketing tools and platforms, including CRM systems, email marketing software, Google Analytics, and LinkedIn Advertising.
• Demonstrated experience in SEO, SEM, and paid advertising, with a proven track record of driving growth and engagement in the B2B sector.
• Strong analytical skills, with the ability to translate data into actionable insights.
• Excellent communication and collaboration skills, with a knack for storytelling and compelling marketing content.
• Creative thinker with a strategic mindset, able to develop innovative marketing solutions that meet business objectives